Today, a company’s presence on the social networks Instagram and Facebook is extremely important for its successful presentation to potential customers. Instagram and Facebook are among the most popular social networks in the world, with several billion of active users, representing a great potential for companies to reach their target groups.
By being present on these platforms, a company can establish direct communication with its customers, improve its brand awareness and promote its products or services. It can keep their followers informed about the news, events, campaigns and discounts, while also encouraging them to execute their purchases.
A presence on Instagram and Facebook can equally increase the organic reach of posts and influence the optimization of search results, leading to a long-term positive impact on SEO (Search Engine Optimization ) of web pages. Google’s web crawlers check every link, no matter where it is directed from.
In order to establish a successful presence on social networks, high quality content should regularly be published. A point should be made to respond promptly to any comments and messages from the followers.
To sum up, a presence on the social networks Instagram and Facebook today is almost essential for any company wishing to succeed with online promotion.