Today, a user-friendly, transparent and beautiful (trendy) website or e-shop is the basis for successful sales of products and services. The buyer decides in the first four seconds of the viewing, whether to trust the website and take a closer look at it. Therefore, when creating a website, the focus should be on conveying the main essence of the page in the first impression: Why did you produce the website and what do you want to achieve with it? Because currently most people access the internet with the help of mobile devices, the website should be adapted for all mobile devices.
The Search Engine Optimization or SEO encompasses the use of many approaches, programs and tools to improve the positioning of a certain website among the search engine results. Since Google is currently the most used search engine in Europe, we all follow positions on this search engine.
Online advertising encompasses all available types of advertising that take place online or with the help of it. Online advertising includes Google Ads as well as advertising via social networks such as Facebook, Instagram, LinkedIn, e-mail marketing, advertising on websites, etc.
Today, the web is very much like a crowded marketplace, with competitors positioned on your right and left, offering similar products to yours. Customers are not sure from which stand they should take an apple.
Google Universal Analytics (UA) is slowly coming to an end. It will be replaced by Google Analytics 4.
One of the key marketing tools that helps users gain indispensable insight into the behavior of visitors to the website and understand traffic. The new data model (GA4) will provide seamless integration of different data streams. This will provide an accurate record of the visitor’s journey and simplify data analysis.