The term on-site optimization covers a wide range of actions on your own website. On-site optimization is a part of the optimization process, where several factors are adjusted in the background of the website, allowing for both the user experience and the ‘reading of Google’s robots’, which detect the relevant content. Google’s perception determines which pages will be ranked higher and which content will be reachable faster by potential users. The overall purpose of the on-site optimization is to make the user experience as positive as possible, and above all, to allow the site visitor find concrete answers to their questions quickly.
Some of the most important elements that are comprised within the on-site optimization are:
- High quality texts with specific keywords (content visible on the page, either blog articles/news or category descriptions, etc.)
- Clean programming code
- Page loading speed (affected by the size of images, video content, animations, length of the programming code, etc.)
- Alt texts
- Adequate meta data (meta title and description) that should include the keywords to explain the content which will attract more visitors
- Site properly optimized for mobile devices
- Internal links connecting related content
The on-site optimization is among the key optimization strategies for online search, as it helps improve the quality and relevance of the content on the website and achieve better search engine results.