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Off-site SEO originally refers to the optimization of the external factors (pages) that affect your website indirectly. The off-site optimization is based mainly on strong backlinks from other websites, the social media and other sources leading to your website. If one of the pages pointing to your website is not rated well by Google, posting on such a page can lead to adverse effects instead of improvements. At the same time, there are also ‘no follow’ links for your website, which are not useful, as Google does (purposely) not detect them. Attention should also be paid to the amount of the back-links received from a single external website. If there are too many of them, your website may rank lower.

The key elements of Search Engine Optimization include:

  • Creating high quality and relevant backlinks from other websites, which should be consistent with the topic on your website. If several high quality links are created for your site, the search engines will evaluate it better and, consequently, it will be ranked higher.
  • Using social media to promote your website and thus increase traffic. With social media, you can heighten the visibility of your brand.
  • Using different types of content, such as info graphics, videos and other elements that attract users and encourage them to share your content.

The off-site SEO is – next to the on-line optimisation – an important factor for the online search, as it helps to improve the reputation, authority and popularity of your website. Both optimization aspects represent key strategies in improving your website’s search engine ranking.



Check out our past SEO projects. For each page mentioned below, you can see their positioning for a specific keyword. Have a look at our quick analysis, featuring the results before and after our work.

If you are looking to raise the visibility of your website,
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Contact us to arrange a meeting where you will learn more about our website optimization offer.


Off-site optimization refers to the external factors that affect the visibility of your website. It includes obtaining links (backlinks), the social media management and brand building. It is important because it can increase the authority of your website, which affects its ranking in search engines.

High quality content attracts high quality links to your website. This type of content offers answers or solves any questions of the website visitors. It can be in the form of articles, blogs, info graphics and other content types. In order to find your target audience, it is crucial to use the keywords with the highest relevance to your product or service.

Higher quality links bring better results than the quantity of links. With higher-quality links, we can bring more value to the website and thereby increase its authority and ranking on search engines. High quality links come from the websites that are relevant to your content and that are trusted.

The SEO and advertising are distinct digital marketing strategies. Each of them has its own advantages and disadvantages. A few reasons why you should choose the SEO :

  • Costs: There is no cost per click as in advertising (PPC). If your business appears at the top of the search results, you can attract increased organic traffic.
  • Durability: The results are long-term, although not immediate, whereas the ads are immediately discontinued, when you stop paying for them. With the SEO, your page is well positioned until the search engine algorithms change or the competition gets too strong.
  • Credibility: As long as you are at the top of the search results, the users will perceive your company as credible and authentic. At the same time, you will attract organic hits and not artificial ones, which are typical for advertising.
  • Targeted: The SEO targets a specific spectrum of visitors who are looking for specific content. Unlike advertising, the SEO with search strings allows you to meet specific needs of users. Consequently, they will be more interested in your products or services.