Off-site SEO originally refers to the optimization of the external factors (pages) that affect your website indirectly. The off-site optimization is based mainly on strong backlinks from other websites, the social media and other sources leading to your website. If one of the pages pointing to your website is not rated well by Google, posting on such a page can lead to adverse effects instead of improvements. At the same time, there are also ‘no follow’ links for your website, which are not useful, as Google does (purposely) not detect them. Attention should also be paid to the amount of the back-links received from a single external website. If there are too many of them, your website may rank lower.
The key elements of Search Engine Optimization include:
- Creating high quality and relevant backlinks from other websites, which should be consistent with the topic on your website. If several high quality links are created for your site, the search engines will evaluate it better and, consequently, it will be ranked higher.
- Using social media to promote your website and thus increase traffic. With social media, you can heighten the visibility of your brand.
- Using different types of content, such as info graphics, videos and other elements that attract users and encourage them to share your content.
The off-site SEO is – next to the on-line optimisation – an important factor for the online search, as it helps to improve the reputation, authority and popularity of your website. Both optimization aspects represent key strategies in improving your website’s search engine ranking.
