GOOGLE ADS

CPC or PPC advertising is a form of advertising where the advertiser pays to run the ad only when someone clicks on the ad.

The cost of Google advertising depends on many factors, including the type of the ad, the target audience, the keywords and the competition. Advertising on Google Ads is carried out based on the auction principle, where advertisers themselves can determine the highest price they are willing to pay for a click.

To start advertising on Google Ads, you should create an account, select a target audience, and create an ad. If you want to have the best results, we advise being supported by a digital marketing agency.

Google Ads offers several types of ads, including text ads, images, video ads and banner ads. The ads can appear in various places, including among the Google search results, on websites, in mobile apps, and in YouTube videos.

You can improve the success of a Google Ads advertising campaign by using targeted keywords and effective meta titles and descriptions, while combining it with a well-chosen target audience and the real-time measurement of results.

To measure the performance of a Google Ads campaign, you can use various metrics such as clicks, impressions, conversions, conversion rates, cost per click, etc. Google Ads also offers a conversion-tracking tool that allows you to track the user activity on your site and measure the effect of your ads on sales or signups.

The quality of ads on Google Ads is determined considering various factors, such as the click-through rate, the keyword match, the landing page quality and the user experience. To improve your ad quality, you can make sure your ads are targeted and relevant to your keywords and the target audience. You should also ensure that the landing page matches the ad and offers a good user experience.

The choice of the keywords for a Google Ads advertising campaign is crucial to reach the target audience. To choose the keywords, you can use the keyword research tools, which help you find the words that best match your product or service. When choosing the keywords, you should also consider the level of your competition and the cost per click.

The target audience can be reached through Google Ads using various parameters, such as the demographic data, the geographic location, the interests and behavior or similar qualities.

To sell your products or services on Google Ads, we can use either shopping campaigns or text ad campaigns, or a combination of the two.

The recommended image sizes for Google Ads ads vary depending on the type of the ad you want to run. The most common sizes are 1.91:1 (600×314 px) and 1:1 (300×300 px), which are suitable for search engine advertising.

The recommended image sizes for Google Ads ads vary depending on the type of the ad you want to run. The most common sizes are 1.91:1 (600×314 px) and 1:1 (300×300 px), which are suitable for search engine advertising.

The conversion measurement can be set up on Google Ads by using a tracking code that is installed on the website or in the application.

To create effective text ads on Google Ads, we use an attractive title, an attractive offer, and a clear call to action (CTA). An in-depth knowledge of the target group is also very important in this case.

Advertising on Google Ads is possible even if you don’t have a website, but the options in this case are limited. The final target of the ad can thus only be directed to a telephone number or to a physical location address.

A remarketing campaign on Google Ads can be used to retarget website visitors, aiming at encouraging them to complete a purchase or another conversion.

To advertise in other countries, you can use language targeting or geo-targeting and choosing the keywords that people abroad are searching for. You can also use different currencies and adjust the prices or select the appropriate time zone.