ON-SITE SEO
On-site SEO covers a wide range of work on website, from text editing, code editing …
OFF-SITE SEO
It involves creating links from outside your website to your website. Care must be taken to …
“Improve your search engine results to attract more traffic
and customers to your website.„
Search Engine optimization (SEO) encompasses the use of many approaches, programs and tools to improve the positioning of a certain website on search engines. Since Google is currently the most used search engine in Europe, we all follow rankings there.
It is obvious that consumers have become increasingly impatient in the last decade, and unaccustomed to searching. This means that the average consumer is looking for ways to satisfy their needs and desires quickly. This kind of behaviour is particularly noticeable and emphasized among online users. Statistics show that an average visitor only looks at the first page of search results, while a part of those only looks at the first four hits. Only a small percentage of web users klick on the second page. That is why Google likes to use a phrase: “The Best Place to Hide a Dead Body is on the Second Page of Google Search Results”.
Of course, it all depends on what the customers want, but the fact remains: the higher you are in the Google rankings, the greater your chance of a visit and, as a result, a sale or inquiry.
HOW CAN I TELL IF MY WEBSITE IS SEO OPTIMIZED?
Today, SEO is measured not only by ranking of a website on Google for a key word. It is also measured in the number of clicks and by the activity of the individual on the page. If you have an online store, a well-optimized online shop should lead to a higher number of purchases than were made before optimization. Of course, the amount of purchases also depends on your offer, current trends, time of year, etc. If your website is designed to generate inquiries or increase the number of phone calls, then a well-optimized website should increase the volume of those.
Of course, the better the ranking on Google, the more visits to the page. However, this does not mean that the number of purchases, calls or inquiries will increase. That is why we divide SEO into off -site and on-site. The user experience is added to this.
WHAT IS OFF-SITE SEO?
Off-site SEO basically means creating links from outside of your website to your website. It is necessary to pay attention to the pages that these links are created on. If the page from which the link comes is not rated well by Google, the link can lead to adverse effects rather than positive ones. At the same time, you should know that the so-called No- follow links are not useful for your website, as Google does not detect them (on purpose). Nowadays, we also have to pay attention to the amount of links received from a single external website. If there are too many of them, the situation can worsen.
WHAT IS ON-SITE SEO?
On-site SEO covers a wide range of work on your own website. On-site SEO includes high quality texts, a clean code, fast page loading speed and great user experience on the page. At the same time, it also includes the meta data, alt texts of images, the proper naming, size, quality and weight of images, the quantity and quality of internal links on the page and more.
GLOBAL SEO?
If you are a company that also sells its services or products abroad, while the sale takes place via the website, we recommend you to consider optimizing the website for foreign markets.
WHAT IS A USER EXPERIENCE?
Without a high quality on-site user experience, your website is useless. A good user experience on the site ensures a longer visit, which increases the chance that you will receive an inquiry, that customers will sign up for emailing newsletters and, of course, most importantly, if you have an online store, that customers will make a purchase. To begin with, the user experience is made according to some standards, but in subsequent stages, based on measurements and statistics, you can find out where you gain and where you lose the most customers and potential sales.
EXAMPLE:
Most often, analyses are done on online stores. An often-cited example of a poor user experience is, having many clicks on your ad, of which a moderate percentage of customers decide to view the product and click the Buy button. Finally, you find out that there are not enough completed purchases, which would actually bring you a profit.
In this case, we say that the user experience of purchasing the product is bad. Of course, it would be necessary to do additional analyses and tests to find out where the block was. Did it occur at the stage where the client should have filled out a form? Or because of the compulsory customer registration? Perhaps the card data entering form does not work professionally enough, etc.?
Check out our past SEO projects. For each page mentioned below, the results positions of the web pages for a specific keyword can be seen. Check out our quick analysis before and after our work.
- What is the goal of your website (demand, online store sales, branding or raising the visibility of your brand, increasing the visits to the page itself, spreading the information you publish on the page, …)?
- What is the main focus of your company (individual service, individual product or a type of products, …)?
- Which companies are your competitors?
Get in touch with us by writing us or calling one of the phone numbers below.
Mijana Busančić
Key Account Manager
t.: 386 40 716 011
m.: mirjana.busancic@vsi.si
Jožica Cajnar
Sales Manager
t.: +386 51 626 139
m.: jozica.cajnar@vsi.si
Blaž Benedik
Marketing
t.: +386 31 736 858
m.: blaz.benedik@vsi.si
We will call you and schedule a meeting where we discuss your wishes and the project.
1. ANALYSIS OF THE CURRENT STATE AND COMPETITION
The SEO process should always start by determining the strategy of the online presence. This analysis is crucial for new websites. By determining the target audience and the opportunities in the online space that the competition has forgotten about, a clear focus is gained.
2. KEYWORDS
SEO starts with selecting so called key words and phrases. In the focus, a database is prepared, consisting of all the keywords that the client wants to use in order to appear among the top results on the first page of Google search. In addition to the main keywords, we specialize in adding a focus on the so-called long tails. Every phrase that a potential buyer types into Google is important.
3. CUSTOMER EDUCATION
Frequent communication with clients is among the prerequisites of our activity. We do not perform the work unilaterally, but always make sure that the clients understand the course of the SEO optimization of their websites. Thus, they can take care of the correct placement of further elements on the website.
4. FOLLOWING THE TRENDS
Our team regularly monitors the digital marketing trends and the innovations in the field of SEO optimization. With the annual training of our experts, we ensure that the optimization of websites takes place in accordance with the latest standards. Google requires regular activity on the websites.
5. THE RESULTS REPORT
Every activity brings results, if done correctly. In our case, this means that the website rises in the results of hits on Google. With the aim of as transparent a cooperation as possible, at the end of each month we provide the client with a report on the work performed and the results brought by the optimization of SEO websites.
PLEASE NOTE
SEO is not the same as advertising. This means that its effect is not immediately visible. In order to notice its effects, it sometimes takes several months of work, which is mainly influenced by the existing and new competition and the adequacy of their sites from an SEO point of view.
WHY CHOOSE SEO INSTEAD OF ADVERTISING?
Advertising is immediate and brings quick results. That is why, in addition to the optimization, we always offer marketing services to all of the customers, who set up a new website. The one thing that the SEO allows for, contrary to advertising, is the fact that the positions are stable and do not depend on your monthly budget. In advertising, the ads are lost as soon as you stop paying for them.
LET US START A PROJECT
Get in touch!
Do you already have a website, but its positions on the Google search engine results are not what you wish for? Are you not getting enough inquiries? Or the purchases are just not coming in? Write to us and we will set up a meeting.
- Category : SERVICES