The company Armex armature d.o.o. is a good example of growth in a more demanding industry. They offer products for external water supply and sewerage, water treatment plants, irrigation systems and many other related products. The company faced two common problems. Firstly, its staff did not know exactly through which search strings their customers had found their website. They assumed that customers would have typed the most obvious keywords like “plumbing” or “sewage” into search engines, but that was just an assumption. Secondly, they were at a loss on how to compete with other companies that were also appearing on Google and other search engines. The first thing we did by using the web traffic analysis was to demonstrate to them that their products were being searched for with over 500 keyword combinations.
Our team first created the content for their website based on a list of keywords. Then we focused on the so-called “long tail” keywords, used by customers on the verge of making a purchase. In just four months, we managed to more than double the number of words where the company appeared on the first page of the Google search engine results.
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